Sinister Seroxat Advertising..

Reading through Dr David Healy’s latest post about the forthcoming rewrite of Paxil (Seroxat) study 329, I couldn’t help but be absolutely sickened by the GSK Seroxat advert which I hadn’t seen before (see below). I had no idea that GSK actually addressed the BBC Panorama Documentaries about Seroxat in their advertising of the drug after the series. I am absolutely appalled at this advertisement. Furthermore, the image that they chose to use (when adding insult to injury to those who were unfortunate enough to have been prescribed Seroxat) is of what seems to be a very young man; so young, in fact, he could be a teenager. It’s strangely fitting, that I discover this horrible ad, shortly after publishing my posts about Greg Thorpe and the department of Justice legal complaint about GSK promoting Paxil to kids. Greg is the GSK whistle-blower who was so appalled at GSK pushing Paxil and Wellbutrin on kids that he decided to blow the whistle on the whole company. His actions resulted in a 3 billion fine for GSK, but even that didn’t cause a dent in their profits. It was merely a slap on the wrist.

See Here and Here.

With this ad, (which, according to David Healy, was for internal use only, presumably to convince GSK’s reps to continue prescribing Seroxat) it’s as if GSK are rubbing people’s noses in it, it’s as if they are saying a very big F*ck You to all those dead, harmed and damaged by Seroxat: are they trying to portray that they don’t give a damn at all about it being prescribed to young people? are they blatantly advertising that they encourage it? I have no idea how this shameful advert got past the advertising standards authority, and furthermore I’d really like to know what the MHRA think of GSK referencing them also in this sick ad. The whole thing has a very unsavory aura, and I really didn’t think that GSK could get anymore sociopathic, but this ad is really what I would call the definition of evil. Read it fully (particularly the second one) and let me know in the comments if you think that GSK are one very sick company…



Images Taken From David Healy’s Blog

Blog Post:

Study 329: The Timelines

August, 31, 2015 | Reply

In addition to hosting the Panorama programs and The Famous Grouse history of Study 329, has a comprehensive timeline on the origins of concerns about the SSRIs and the risk of suicide – initially with Prozac and subsequently with Paxil – Seroxat.

The chronology is laid out year on year with key documents linked to many of these years. Click on the year, then click on any links – there is days worth of reading for anyone not familiar with the story.

The hope is to provide a comprehensive repository for anyone who wants to study SSRIs, RCTs and Study 329 in particular. If there are points you think we are missing and in particular if you have documents you think we are missing please comment below and if possible send documents. We will be able to add them to the list. The more people involved in telling the story the better.

Later this week, we will have a timelines on efforts to get Study 329 retracted and we will begin to present the data – the Clinical Study Reports and their Appendices.

Once the Restored Study has been published we will make our worksheets available containing the data along with the Reviews of the Article and our Responses.



  1. kiwi

    This is sickening unconscionable and simply pure evil.
    I feel like i am reading about the actions of an isis terrorist who can act with total impunity.
    All of Britain is up in arms at the action of Jihadi John yet that is nothing compared to lives taken and ruined by Jihadi GSK who has/is/ will do anything just to gain a few more bottle tops in their bank account.
    GSK may have a vast amount of bottle tops (putting aside a few now and then to pay billion and mult-imillion dollar fines) but they are morally and ethically bankrupt.

  2. sarah25m

    This is the type of advertising that sells cosmetics very successfully. Superficial Piffle. Paragraph by paragraph there is absolutely nothing wrong with the wording.
    “At Glaxo Smith Kline we believe that the best people for patients to consult are their doctors. Who knows more about the background of each individual patient and the appropriate treatment for different conditions?
    Probably what they are inferring is that the responsibility for the use of this drug or that drug lies with the doctor- the middleman. So Glaxo Smith Kline are handing over all responsibility for success or failure of a diagnosis and drug treatment to your trusted GP -whose medical training has presumably fitted them out to be discerning/ caring/understanding /knowledgeable. No mention of how vulnerable they have been to the pressure of marketing techniques unique to Pharmaceutical and Cosmetic companies. The use of the word “patient” here is also important. You are not a normal person. You have something “wrong” with you that needs to be sorted out. Maybe a cynic would see “Doctor Beware” hidden in the script but most GPs are working 5-10 minute slots and see a speedy solution as an advantage. Aarh! Winner GSK!
    “Unlike TV reporters, doctors are aware of the huge advances that have been made in the treatment of depression in the last few years, Seroxat is an SSRI, a breakthrough in the treatment of depression and anxiety.”
    Of course GSK can state the obvious. They have insured that this is so. They have informed/educated the doctors about their product. Why are we looking at TV reporters versus doctors? Because GSK have guided us in that direction. Of course if you have a health problem you don’t go to a TV reporter. Yes Seroxat was a breakthrough. It broke through all expectations of profitability for shareholders and GSK. That does not mean that it cured any ailment that presented at a doctors surgery. Doctor Beware!
    “As a class, SSRIs are probably some of the most extensively investigated medicines available in the UK today.”
    This is true but there is no indication that the reason for this is the adverse reactions including death.
    “Their safety is constantly monitored by the —- MHRA … a rather more expert body than the producers of Panorama”
    This is also true but there is no indication of the buddy bonds between manufacturer and regulator. Panorama are reporting – a whole different function. Besides Panorama considered the side effects on the patients and took these into consideration. GSK do no, cannot, will not. Neither do the MHRA to their eternal disgrace. BEWARE!
    I must state that I am no expert medications or drugs but how this piece of “advertising” passed muster scares me. Watch out people!

  3. sarah25m

    Apologies. the comment posted at 12.03 escaped from me unfinished. The last paragraph of the comment at 12.31 should read “I am no expert on medications or drugs..”

  4. Ove

    They are so used to “winning”, that they just don’t give a shit anymore. They feel unvulnerable, they get away with anything. And all the employees gets caught up in a spirit that they are actually doing something astonishing. The gap between them and reality is just to great to bridge.

    I talked to a pharmacist at GSK Swedens safety department the other day, they are unaware of what is really happening to people on Seroxat. Their internal lies is their percieved reality.

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