“’Big Brother’ is one of the most successful shows on TV in recent times and the partnership will allow us to highlight the importance of protein in your diet to a nationwide audience,” explained Mark Antrobus, a marketing executive is GlaxoSmithKline UK.
I find is astounding how people can work for companies like GlaxoSmithKline and ignore how they behave, how they make their profits and how they conduct their business.
Personally I couldn’t work for a company which thinks its perfectly fine to suppress drug studies that result in children being harmed, and by being harmed I’m talking about GSK hiding (and withholding) negative data about Seroxat which led to many kids self harming and committing suicide. Do you think this is acceptable behavior Mark? Do you think it’s ok that GSK made money off the backs of a drug like Seroxat? Have you watched the 4 Panorama documentaries on Seroxat? Have you read about Paxil study 329?
Do you think it’s ok that GSK were recently caught red-handed in China’s biggest bribery scandal of recent times? And this in light of the fact that in 2012 GSK signed a corporate integrity agreement with the US department of Justice because they had settled a 3 Billion fraud charge with the DOJ in 2012- the biggest fine in US health care history. Do you think this kind of thing is acceptable?
Maybe you do, maybe you don’t or maybe you think it’s just simply nothing to do with you? Well, personally I believe anyone who works for GSK and is aware of their abhorrent corporate history, should re-think their employment ethics and morals, because GSK’s track record proves that they don’t have any… from animal rights abuses, to tax evasion, environmental damage, to dodgy trials on orphans and babies, to suppressing data on defective drugs like Seroxat and Avandia, not to mention mass fraud charges and allegations of bribery. From these countless examples of ethical breeches- GSK have proven time and time again that they simply have no morals whatsoever… and the worst of it is people die because of GSK’s greed.
Most people are unaware that every-time they brush their teeth with products like Sensodyne, or use Nicorette gum, or drink a Maximuscle protein shake for example- that they are effectively funding a criminal cartel which thought nothing of marketing a product with known harmful effects to both children and pregnant women…
Most of the public are blissfully unaware when they use these products, and I’m sure that a lot of basic level GSK staff are unaware of the vast extent of unethical behavior behind these products too, however I doubt very much if their marketing department or lawyers are unaware of these grave misdeeds yet they keep collecting the salaries regardless don’t they?
GSK recently did a deal with the makers of Big Brother for a product placement of their protein drink Maximuscle..
Now I wonder if Channel 5, or maybe even some GSK marketing staff, would have either the muscle or the balls, to challenge GSK on why they sold dangerous drugs which killed, harmed, and maimed – kids, unborn babies, and adults too?
Yes.. I’m talking about Seroxat..
As for Maximuscle and Big Brother..
Bob Fiddaman is on the case..
Sunday, June 21, 2015
Big Brother, GSK and Product Placement.
In 2013 GlaxoSmithKline’s Maximuscle protein shakes and Maximuscle-branded gym equipment featured in a fitness task in the ‘Celebrity Big Brother’ house. The product placement deal placed Maximuscle protein shakes, Maximuscle-branded gym equipment and accessories and bathroom products in the house. The housemates also wore branded sweat suits.
The partnership was negotiated for GSK by MediaCom with Channel 5’s partnerships team and Endemol, the ‘Big Brother’ creator and production company. (Source) It’s important to look at the timing of this deal. 2013. With this in mind I have wrote to Channel 5. If they respond I will publish on this blog. Here’s the email.
I’d be grateful if you could pass this along to the relevant department at CH 5.
It recently came to my attention that GlaxoSmithKline’s product, Maximuscle, was used as a product placement deal for a Celebrity Big Brother task in 2013.
Whilst I understand, to a small degree, business and advertising revenue, I cannot understand why Channel 5 would agree to placing a product marketed and manufactured by GlaxoSmithKline given that the British pharmaceutical giant, one year previous to collaboration with Ch 5, were fined a record $3 billion in a fraud settlement in the United States.
The criminal charges involved the illegal marketing of the antidepressants Paxil and Wellbutrin and the withholding of data on the health risks of the diabetes medication Avandia.
Paxil (Known as Seroxat in the UK)
Although the antidepressant Paxil is not approved for patients under 18, Glaxo illegally marketed the drug for use in children and teens, offering kickbacks to doctors and sales representatives to push the drug. Many children and teens who took the drug went on to self harm and/or carry out acts of violence on other and/or kill themselves.
Glaxo used the help of PR firms and the appeal of lavish vacations to convince medical professionals to prescribe the antidepressant Wellbutrin for weight loss, sexual dysfunction, drug addiction and ADHD, even though the drug is FDA approved only to treat depression.
For seven years, Glaxo failed to report data to the FDA showing that its blockbuster diabetes drug, Avandia, approved in 1999, increased heart risks in patients.
In 2007, the drug was banned in Europe. The European Medicines Agency concluded that the heart risks of Avandia did not justify its blood sugar benefits.
I’d be grateful if a representative of CH 5 could explain why they endorsed a GlaxoSmithKline product on one of its most popular TV programmes given that they (GSK) had one year previously plead guilty and paid $3 billion to resolve fraud allegations and failure to report safety data.
I look forward to you reply.
This should prove interesting if, indeed, they respond. Bob Fiddaman.